Backstage Schedule

12:00

Doors Open

Soho House
12:30

Panel Discussion: Building a long-standing Artist career in the pursuit of virality

14:00

Panel Discussion: Personal Branding, Content & Comms

15:00

Networking & Special Guest

16:00

Speed Dating Sessions

Please note that the Speed Dating Sessions are strictly by invitation only. The artists who have been selected to showcase their music in front of industry reps have all received a separate invitation.

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Denniz Pop Backstage
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MONDO by Defunc 

Soho House Stockholm December 6th


You are invited to our exclusive ‘Backstage’ event where we aim to inspire creators and spark connections that can shape the future of music.

This is your opportunity to meet and connect with Music Industry Leaders as they share their thoughts and experiences in engaging panel discussions.

We’ll cover hot topics such as; building a long-standing Artist career in the pursuit of virality. Creating and maintaining a personal Artist Brand alongside music. Tools that actually work in building a fanbase (not just a following) and of course the intricacies of content.

Join us for a discussion on the church floor at Soho House Stockholm as we delve into all of this and much more.

Presenting an esteemed lineup of speakers:

Anders Johansson, Co-founder and Manager, Buddys
Jonas Wikström, MD, Universal Music Publishing Scandinavia
Jael Steinberg, Artist Strategy Director, Universal Music Sweden
Maria Lashari, Founder + Creative Director, 1000WORLDS
Ninos Icho & Kristian Icho, Co-founders, Dopest.se
Farhad Zand, Head of Music Partnerships Europe, TikTok
Eric Skuncke, YouTube Music Lead - Northern Europe (Nordics & Benelux)
Gustav Käll, Business Development Director, Alliance
Alex Strehl, Managing Director Europe & Int. Business Dev, Electric Feel Entertainment


Plus, special appearances by some industry legends.

Following the panel discussions we’ll be giving selected artists, songwriters and producers the opportunity to showcase their music to representatives from the Music Industry in our ‘Speed Dating Sessions’.

More details and full event schedule to follow.

We look forward to welcoming you ‘Backstage’!

This is an exclusive, invite-only event with limited spaces. Secure your spot by registering your interest through RSVP. Please note you can only attend this event once you have been confirmed on the guest list.


MUSIC HERITAGE AND AUDIO CRAFT COMING TOGETHER.
Founded in 2022, MONDO by Defunc is a Swedish premium lifestyle audio brand dedicated to pushing culture forward.

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